..as 'Breath of Life' shines at AMVCA 2024
The much anticipated 10th edition of the Africa Magic Viewers' Choice Awards,AMVCA, held amid glitz and glamour at the weekend, with veteran actress Idowu Philips popularly known as Iya Rainbow and legendary actor Richard Mofe Damijo respectively honoured with this year's Lifetime Achievement Awards at the award show.
The duo were honoured following their immense contribution towards the growth and development of the motion picture industry in the country.
Biggest winner of the night was 'Breath of Life" which won six awards including Best lead Actor, Best Support Actor , Best Support Actress , Best Sound Design, Best Movie and Best Director. It was followed by Femi Adebayo's "Jagun Jagun' which won two awards, Best Indigenous Language and Best Costume Design.
Actress Kehinde Bankole won the Best Actress lead award also for role in "Adire" while rising actor Chimezie Imo won this year's trailblazer award among others
This year’s edition of AMVCA featured a series of events including the Special Night With Icons, Young Filmmakers Day, the Cultural Day Celebration, and the main awards night.
The two days, which at the prestigious Eko hotels and Suites, Victoria Island, Lagos, event was a gathering of who is who in the African and television industry.
From gripping performances to captivating storytelling prowess, the awards show showcased the best of African cinema.
Hosted by ace presenter IK Osakioduwa the awards night was attended by notable actors and actresses including, Joke Silva, Sola Sobowale, Chidi Mokeme, Richard Mofe Damijo, Genevieve Nnaji, Ramsey Noah, Kunle Afolayan, Mo Abudu, Odunlade Adekola, Kanayo O Kanyo, Segun Arinze, Kunle Afolayan, Zeb Ejiro, Taiwo Ajayi-Lycett, Hellen Paul among others.
Speaking at the event, Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, said, "The Africa Magic Viewers Choice Awards was created to honour exceptional achievements in television and film across the continent and we are excited to have been able to keep that fire burning through 10 editions.
"Year after year, we have received numerous entries and can attest to the growth in the quality of submissions with each edition.
"While this year’s edition is a milestone edition as it is the 10th, it is also a testament to the growth the film industry in Africa has experienced.
"We congratulate all the winners and nominees who have put in the incredible work. We’ll also like to say a big thank you to everyone in the African film industry. You have all made us proud”. This year’s edition had 27 categories, with 16 non-voting and 9 audience voting categories, and the winners were selected by a jury led by ace filmmaker and head judge, Femi Odugbemi.
Over the past 10 years, the AMVCA has recognized talent, celebrated artistry, and fostered different crafts. The awards show has not only become a focal point in representing the myriad stories of Africa’s vast diversity spanning 3,000 tribes and a population exceeding 1 billion but has also, made a significant economic impact in its enabling country, Nigeria. With an investment of 9 billion naira, it has created over 3,000 direct and indirect jobs, reaching an estimated total of 27,000 jobs throughout all its editions.The 10th edition of the AMVCA was sponsored Amstel and tactical sponsors, Pepsi, Promasidor and Martell among others
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